Presentation skill: Leadership

The aim of the presentation is to convince the target audience that the key factor when it comes to success as a business is to focus on why your business is doing something, not how it is doing it or what is it doing. Which of the following do you think the speaker will use

a-  statistics

b – strong words  / expressions with stress, intonation and pausing techniques

c – clear, powerful visuals

d – repetition of structures

e – powerful rhetorical questions

f – a personal story

g – examples

h – suprises

Now watch and see


 Below is the tapescript, read the question for each section, then read the section to answer the question:

00.13: To engage the target audience’s (TA)  mind, how many rhetorical questions does he ask in the first paragraph?

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, they’re more innovative than all their competition. And yet, they’re just a computer company. They’re just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn’t the only man who suffered in pre-civil rights America, and he certainly wasn’t the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded — and they didn’t achieve powered man flight, and the Wright brothers beat them to it. There’s something else at play here.

01.18: to keep the TA’s (target audience’s)  attention, does he use long sentences, short sentences or a mix?

02.08: To keep the TA’s attention, which grammar structures/ words / combinations does he repeat?

03.14: To convince the TA, he gives an example of Apple and contrasts it with made-up “law” / “car” companies. How convincing is the contrast?

04.01: To convince the TA that he is right, what structure does he use to present the proof / conclusion: ________________________that people don’t buy what you do; people buy why you do it. 

04.36: To convince the TA, what strong words / adverbs does he use?

05.48: Why does he present lots of medical terms the TA don’t really understand?

06.36: – no question here

7.30: To convince the TA, how does he use “if” structures?

8.15 : Why does he say “Samuel Pierpont Langley” so many times?

9.16: Why does he use “no” structures a lot in this paragraph?

09.39: Why does he use triplets (by a…, by a….., by…..a )and doubles to contrast Langley with the Wright brothers?

10.20 to END: Which techniques from above does he employ in the rest of his speech and why?…………………………….

Thank you very much.

Posted in Business, Presentations.

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